Browsing Business administration by Subject "Advertising and Research and Developement Expenditures; Brand Equity; Firm Value; Marketing-Finance Interface; Panel Vector Autoregressive Model; Structural Equation Model"

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Browsing Business administration by Subject "Advertising and Research and Developement Expenditures; Brand Equity; Firm Value; Marketing-Finance Interface; Panel Vector Autoregressive Model; Structural Equation Model"

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