Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions

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Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions

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Title: Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions
Author: Swint, Suzi Wong
Abstract: Keys to getting the masses to be fish and water-friendly: 1. Be clear about your real goal - Bennett’s Hierarchy. 2. You don’t need to reach EVERY person – Roger’s Diffusion of Innovation. 3. Remember that humans change one step at a time - Outreach Continuum & Stages of Change. 4. ID Target Audience, Benefits, Barriers - Social Marketing.
URI: http://hdl.handle.net/1773/16396

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swint.mp3 46.70Mb Unknown View/Open audio recording of the talk
swint.pdf 158.5Kb PDF View/Open slide presentation accompanying this talk

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