Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?

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Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?

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Title: Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?
Author: Lee, Nancy
Abstract: Lee will introduce social marketing. She will review issues that can benefit from social marketing. She will present steps to follow in the planning process, and outline 12 principles for success.
URI: http://hdl.handle.net/1773/16497

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