Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?

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Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?

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dc.contributor.author Lee, Nancy
dc.date.accessioned 2011-04-20T20:43:38Z
dc.date.available 2011-04-20T20:43:38Z
dc.date.issued 2006-11-28
dc.identifier.uri http://hdl.handle.net/1773/16497
dc.description.abstract Lee will introduce social marketing. She will review issues that can benefit from social marketing. She will present steps to follow in the planning process, and outline 12 principles for success. en_US
dc.description.sponsorship Social Marketing Services, Inc. en_US
dc.language.iso en_US en_US
dc.publisher University of Washington Water Center en_US
dc.subject social marketing en_US
dc.subject audience involvement en_US
dc.subject objectives en_US
dc.subject planning en_US
dc.subject audience assessment en_US
dc.subject message assessment en_US
dc.subject program evaluation en_US
dc.subject behavior modification en_US
dc.subject behavior change en_US
dc.subject water en_US
dc.title Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier? en_US
dc.type Presentation en_US


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