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    • Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions 

      Swint, Suzi Wong (University of Washington Water Center, 2010-01-26)
      Keys to getting the masses to be fish and water-friendly: 1. Be clear about your real goal - Bennett’s Hierarchy. 2. You don’t need to reach EVERY person – Roger’s Diffusion of Innovation. 3. Remember that humans change ...
    • UW Earth Initiative 

      Battisti, David (University of Washington Water Center, 2004-02-06)
      Battisti will introduce the University of Washington Earth Initiative. He will present the goals of the project as well as its proposed activities and future directions.