Effects of the Thin Ideal in Magazines on Women, The
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The popular portrayal of the feminine physical ideal in advertisements found in popular fashion magazines is unrealistic, unhealthy, and does not accurately reflect the range of body types and sizes in society. Feminist magazines, such as Bitch and Fierce, challenge these unrealistic ideals by critiquing popular fashion magazines, and by accepting only advertisements that portray a wider and more accurate array of female body types. Readers of popular fashion magazines are more likely than readers of feminist magazines to identify a smaller dress size as ideal, to diet, to consider surgical weight loss alternatives, and to equate thinness with happiness and success.