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dc.contributor.advisorO'Donnell, Wilson Een_US
dc.contributor.authorCima, Jessica L.en_US
dc.date.accessioned2012-09-13T17:25:35Z
dc.date.available2012-09-13T17:25:35Z
dc.date.issued2012-09-13
dc.date.submitted2012en_US
dc.identifier.otherCima_washington_0250O_10534.pdfen_US
dc.identifier.urihttp://hdl.handle.net/1773/20606
dc.descriptionThesis (Master's)--University of Washington, 2012en_US
dc.description.abstractAbstract The purpose of this thesis is to determine why guests choose museums as hosting sites for their private events. A brief survey of Seattle museum websites reveals that many area institutions offer private event rentals; however, each museum advertises its event program differently, some more effectively than others. The diversity of approaches to museums' special event programs exemplifies a lack of available resources and manuals specifically designed to address private events in non-profit settings. In response to the dearth of scholarly work in this field, this study used a three-pronged approach to discover what determined guests' choices to hold special events in museums. Using a case study at the Museum of Flight, semi-structured interviews, and document analysis of those interviews, this thesis examined a variety of motivating factors (i.e. Advertising, Customer Service, Donor Relationships, Educational Programming, Event Alignment with the Museum's Mission, Operational and Logistical Capabilities, Personal Alignment with Museum's Mission, Repeat Business, Underwriting, and Volunteer Relationships) through five event types (i.e. Birthday Parties, Meetings and Training Seminars, Nonprofit Fundraisers, Receptions and Dinners, and Weddings). This three-pronged methodology, case study, interviews, and analysis, found that the majority of participant's choices were determined by the given museum's operational and logistical capabilities, or by the level of customer service provided by the host institution, and their emotional connection to the institution.en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoen_USen_US
dc.rightsCopyright is held by the individual authors.en_US
dc.subjectPrivate Events; Special Eventsen_US
dc.subject.otherMuseum studiesen_US
dc.subject.otherMuseologyen_US
dc.titlePrivate Events, Public Spaces: Why Guests Choose Museums as Hosting Sites, A Case Study at the Museum of Flighten_US
dc.typeThesisen_US
dc.embargo.termsNo embargoen_US


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