Select Your Player: Stereotype Interplay in Video Game Commercial Advertising from Japan and the United States
Abstract
This documentary video provides commentary on the portrayal of women in the video game advertising industry. Clips of video game commercials are presented with commentary on gender stereotypes and the representation of women. It joins video game studies, critical commercial analysis, and a feminist perspective to give clues on how the industry and community sees women as video game players. The documentary examines the representation of women as both video game players and characters.