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dc.contributor.advisorGreenwald, Anthony Gen_US
dc.contributor.authorKirby, Teri Annen_US
dc.date.accessioned2014-10-13T16:57:13Z
dc.date.available2014-10-13T16:57:13Z
dc.date.submitted2014en_US
dc.identifier.otherKirby_washington_0250O_13583.pdfen_US
dc.identifier.urihttp://hdl.handle.net/1773/26135
dc.descriptionThesis (Master's)--University of Washington, 2014en_US
dc.description.abstractIn 1968, Robert Zajonc proposed that mere repeated exposure--"a condition making the stimulus accessible to the individual's perception . . . is a sufficient condition for the enhancement of . . . attitude toward it" (p. 1). Influential reviews have concluded that minimal cognitive processing of repeated stimulus exposures, even so little as that involved in brief, visually masked ("subliminal") presentations, produces the most reliable attitude boosts. Wide acceptance of that view may explain why relatively few studies have examined effects of variations in cognitive activity during repeated exposure. The present six experiments assessed effects of repeated exposures that were accompanied by mental rehearsal. The experiments uniformly revealed greater gains in liking for repeated stimuli (including letters, pronounceable non-words, and abstract images) when mental rehearsal was involved than when rehearsal was not involved. These results are not accommodated by the most widely accepted theory (perceptual fluency plus misattribution) of repeated exposure effects.en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoen_USen_US
dc.relation.haspartExposuresupplementarymaterials4Jul2014.pdf; pdf; Supplementary analyses, tables, and stimuli.en_US
dc.rightsCopyright is held by the individual authors.en_US
dc.subjectaffect; attitudes; implicit attitude; implicit identity; mere exposure; perceptual fluencyen_US
dc.subject.otherSocial psychologyen_US
dc.subject.otherPsychologyen_US
dc.subject.otherCognitive psychologyen_US
dc.subject.otherpsychologyen_US
dc.titleMental Rehearsal Increases Liking for Repeatedly Exposed Stimulien_US
dc.typeThesisen_US
dc.embargo.termsOpen Accessen_US


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