Browsing Faculty and Researcher Data and Papers by Subject "audience analysis"
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Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions (University of Washington Water Center, 2010-01-26)Keys to getting the masses to be fish and water-friendly: 1. Be clear about your real goal - Bennett’s Hierarchy. 2. You don’t need to reach EVERY person – Roger’s Diffusion of Innovation. 3. Remember that humans change ...