Browsing Faculty and Researcher Data and Papers by Subject "audience involvement"
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Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions (University of Washington Water Center, 2010-01-26)Keys to getting the masses to be fish and water-friendly: 1. Be clear about your real goal - Bennett’s Hierarchy. 2. You don’t need to reach EVERY person – Roger’s Diffusion of Innovation. 3. Remember that humans change ...
(University of Washington Water Center, 2006-11-28)Lee will introduce social marketing. She will review issues that can benefit from social marketing. She will present steps to follow in the planning process, and outline 12 principles for success.