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dc.contributor.authorHurwitz, David S.
dc.contributor.authorAbdel-Rahim, Ahmed
dc.contributor.authorBelz, Nathan
dc.contributor.authorBoyle, Linda
dc.contributor.authorHajibabai, Leila
dc.contributor.authorBarlow, Zach
dc.date.accessioned2019-04-05T22:42:18Z
dc.date.available2019-04-05T22:42:18Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/1773/43509
dc.description.abstractIn the United States, lane departure crashes represent the majority of the fatalities that occur on roadways. In addition to infrastructure changes, public service announcements (PSAs) are an option to influence the travelling public to drive more safely. PSAs can be used to target specific audiences and inform them about safe behavior in different circumstances. To support this option, PacTrans has supported a student competition to develop PSAs related to lane departure crashes. This report constitutes Phase I of the project, which includes the planning phase of the competition. More specifically, the issue of lane departure crashes will be explored, along with how PSAs have been implemented in the transportation industry. The guidelines for the college and high school level competitions open to students in the Pacific Northwest will be described. These guidelines request that the students submit a video, series of Twitter or Instagram posts, and a poster to develop a comprehensive PSA for lane departure crashes in the Pacific Northwest. Prize money is available for the winning individuals or teams. Additionally, the adverting materials distributed in the form of flyers and websites will be described. Phase II of the project will focus on the collection of submissions and the selection of prize winners. It is the goal of both phases of this project to engage the public in the Pacific Northwest regarding the safety issue of lane departure crashes.en_US
dc.description.sponsorshipPacific Northwest Transportation Consortium Oregon State University University of Idaho University of Alaska Fairbanks University of Washington Washington State Universityen_US
dc.language.isoen_USen_US
dc.subjectLane Departure Crashesen_US
dc.subjectTransportation Safetyen_US
dc.subjectOutreachen_US
dc.subjectPublic Service Announcementen_US
dc.titleMitigation of Lane Departure Crashes in the Pacific Northwest through Coordinated Outreachen_US
dc.typeTechnical Reporten_US


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