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dc.contributor.advisorTan, Yong
dc.contributor.authorDoosti, Shahryar
dc.date.accessioned2019-08-14T22:30:22Z
dc.date.submitted2019
dc.identifier.otherDoosti_washington_0250E_19937.pdf
dc.identifier.urihttp://hdl.handle.net/1773/44080
dc.descriptionThesis (Ph.D.)--University of Washington, 2019
dc.description.abstractIn this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation.
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.rightsCC BY
dc.subjectapps
dc.subjectcrowdfunding
dc.subjectmobile economy
dc.subjectplatform design
dc.subjectsocial media
dc.subjectsponsorship
dc.subjectBusiness administration
dc.subject.otherBusiness administration
dc.titleEssays on Economics of Online Platforms
dc.typeThesis
dc.embargo.termsRestrict to UW for 1 year -- then make Open Access
dc.embargo.lift2020-08-13T22:30:22Z


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