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Browsing Dissertations and Theses by Author "Ha, Kyoung Nam"

Browsing Dissertations and Theses by Author "Ha, Kyoung Nam"

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  • Ha, Kyoung Nam (2012-09-13)
    This dissertation examines the marketing-finance interface by interpreting strategic activities and brand equity in finance language. The first study focuses on the extent to which central brand equity dimensions ...

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