Browsing Business administration by Author "Cade, Nicole Linita"
Now showing items 1-1 of 1
-
Corporate Social Media: How Two-Way Disclosure Channels Influence Investors
Cade, Nicole LinitaI examine how a firm’s engagement with individuals on social media affects the firm’s reputation and its attractiveness as an investment. I focus on a case in which a Twitter user criticizes an application of managerial ...