Browsing Business administration by Subject "consumer behavior; curiosity; desires; indulgent consumption; marketing"
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Curiosity Can Resist Anything but Temptation: The Incidental Effects of Curiosity on Indulgent Consumption Curiosity can do more than kill a cat. The present research sheds light on an unexpected consequence of curiosity by showing that curiosity can lead to indulgent consumption. Four experiments present convergent evidence ...