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Browsing Business administration by Subject "Advertising and Research and Developement Expenditures; Brand Equity; Firm Value; Marketing-Finance Interface; Panel Vector Autoregressive Model; Structural Equation Model"

Browsing Business administration by Subject "Advertising and Research and Developement Expenditures; Brand Equity; Firm Value; Marketing-Finance Interface; Panel Vector Autoregressive Model; Structural Equation Model"

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  • Ha, Kyoung Nam (2012-09-13)
    This dissertation examines the marketing-finance interface by interpreting strategic activities and brand equity in finance language. The first study focuses on the extent to which central brand equity dimensions ...

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