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Browsing Business administration by Subject "Channel Preference Evolution; Customer Relationship Management; dynamic choice models; Hidden Markov models; Multichannel marketing; Retention"

Browsing Business administration by Subject "Channel Preference Evolution; Customer Relationship Management; dynamic choice models; Hidden Markov models; Multichannel marketing; Retention"

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  • Chang, Chun-Wei (2012-09-13)
    Understanding how customers' channel preferences evolve is crucial to firms in managing multiple channels effectively. This dissertation examines the underlying influences which cause customers to migrate over time into ...

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