ResearchWorks Archive

Browsing Business administration by Author "Erickson, Gary"

Browsing Business administration by Author "Erickson, Gary"

Sort by: Order: Results:

  • Ha, Kyoung Nam (2012-09-13)
    This dissertation examines the marketing-finance interface by interpreting strategic activities and brand equity in finance language. The first study focuses on the extent to which central brand equity dimensions ...

Search ResearchWorks


Advanced Search

Browse

My Account