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Promotional enhancement theory: a model for designing promotions that enhance brand evaluations
It is commonly argued that although sales promotions effectively influence initial brand choice, they may ultimately undermine brand evaluations and repurchase intentions. Prior experimental results demonstrate that under certain conditions, persons who receive a reward for selecting a product exhibit less favorable product ...
Employee stock ownership incentives and contracting efficiency: with evidence from employee stock ownership plan adopters
This dissertation develops a microeconomic rationale for the use of broad-based stock incentives in the presence of a central monitor. I show that the ability of stock to align owner and employee interests is a function of marginal monitoring costs. The theory yields two pairs of refutable implications. First, the optimal ...