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The New Era of Electronic Commerce: Mobile Commerce, Electronic Book Market and Novel Online Retail Strategies
This dissertation examines three subareas of modern electronic commerce--the mobile app market, the electronic book market, and the online retail market--each of which is presented in a separate essay. Essay 1 focuses on how consumer rating behavior, i.e., how consumers give and evaluate ratings, influences the mobile app ...
A Unified Theory of Consumer Response to Self-Concept Threat
This dissertation comprises three chapters. Chapter one is designed to stand alone as a conceptual framework and literature review prepared for submission to an edited volume. This chapter presents a unifying model of self-concept threat. Through the integration of extant literature and the adaptation of a novel theoretical ...
Multichannel Marketing and Hidden Markov Models
Understanding how customers' channel preferences evolve is crucial to firms in managing multiple channels effectively. This dissertation examines the underlying influences which cause customers to migrate over time into different unobservable experience states with higher propensity to purchase in a specific channel. I apply ...
Identity and Resource Mobilization in New Ventures: A Model of Venture Identification
This research adopts an identity perspective in examining the mobilization of resources for new ventures. The proposed conceptual model integrates organizational identity theory and individual identity theory to outline how the identity of an individual resource provider interacts with the identity of a new venture in the ...