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Does It Pay to be Green? An Integrated View of Environmental Marketing with Evidence from the Forest Products Industry in China
(University of Washington, 2011)
In the forest products marketing literature, a growing body of research has become available to study the environmental aspects of business strategy as the nexus between economic growth and sustainable development. The Chinese forest products industry has become the world’s leading manufacturer and exporter. With growing ...
Drivers of burn severity in the northern Cascade Range, Washington, USA
I examined the influence of annual climate and topographical complexity on the occurrence, size, severity, and within-fire severity pattern of fires in the northern Cascade Range of Washington, USA. Landsat Thematic Mapper (LTM) data were used to quantify fire severity for all fires greater than 10 ha (n = 125) that occurred ...