Germany, Jason OLund, Justin Thoreau2020-10-262020-10-262020-10-262020Lund_washington_0250O_22275.pdfhttp://hdl.handle.net/1773/46355Thesis (Master's)--University of Washington, 2020Generative Design is a design process that entails the collaboration between human designers and software-enabled machines. This thesis explores the ways that generative tools are changing industrial design, proposes some principles and a methodology for working with generative tools, and speculates about the future implications of this practice.application/pdfen-USCC BY-NC-SADesign StrategyGenerative DesignHuman Centered DesignIndustrial DesignProduct DesignSpeculative DesignDesignDesignCoalesce: Leveraging Generative Tools in Industrial Design PracticeThesis