Cheng, KarenOrtblad, Clare2019-08-142019-08-142019-08-142019Ortblad_washington_0250O_20422.pdfhttp://hdl.handle.net/1773/43999Thesis (Master's)--University of Washington, 2019This thesis explored how visual stories might motivate people to reduce their plastic waste by changing their behavior. The aim of this project was to add to the body of work on design for storytelling and behavior change by researching and evaluating the kinds of stories that are effective in persuading people to reduce their plastic waste.application/pdfen-USnoneDesignDesignThesis