2026-09-20T12:00:48Zhttps://digital.lib.washington.edu/server/oai/request

oai:digital.lib.washington.edu:1773/241052025-01-07T20:59:26Zcom_1773_4888col_1773_20063

Gawel, James Laakso, Alysen Kristen 2013-11-14T20:51:56Z 2013-11-14T20:51:56Z 2013-11-14 2013 Laakso_washington_0250O_11634.pdf http://hdl.handle.net/1773/24105 Thesis (Master's)--University of Washington, 2013 Strong sustainability represents a paradigm shift that places environmental conservation and social well-being above the economy and hyper-consumption. Building sustainability requires replacing single-use disposables with durable reusables. This thesis focuses on one ubiquitous single-use disposable - grocery store shopping bags. The environmental science demonstrates that single-use shopping bags, both paper and plastic, incur unnecessary environmental costs because there is a more sustainable alternative in reusable bags. However, in order to pass and enforce successful bag regulations, bag legislation proponents have to garner community support and involvement. Therefore, community-based social marketing (CBSM) is examined as a method to build sustainable behavior in communities. In order to assess the merit of CBSM, a case study was performed at a mid-sized grocery store in Tacoma, Washington. The campaign attempted to decrease single-use shopping bag consumption by increasing reusable shopping bag use through the use of CBSM techniques. Ultimately, CBSM proved successful at changing shopping bag habits and increasing sustainable behavior. application/pdf en_US Copyright is held by the individual authors. community-based social marketing; LCA of shopping bags; reusable bag; shopping bag; shopping bag legislation; strong sustainability Environmental studies Sustainability interdisciplinary arts and sciences - tacoma Building Sustainable Behavior through Social Marketing: Encouraging Reusable Shopping Bag Use at Stadium Thriftway in Tacoma, WA - A Case Study Thesis No embargo open.access