Creating a Strategic and Flexible Assessment Framework for Undergraduate Student Outreach
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This chapter details how the Undergraduate Student Success team at the University of Washington’s Odegaard Library designed new student-focused programming and created a program of outreach assessment to demonstrate value and impact. The chapter describes the outreach and assessment planning processes, the creation of a flexible outreach assessment toolkit, the qualitative and quantitative assessment methods employed, the results of our assessment program, and the best practices that emerged. This assessment project requires staff time and resources, ongoing project management, and several months of collection and analysis of data, but is highly replicable in a variety of institutional contexts.