Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions
| dc.contributor.author | Swint, Suzi Wong | |
| dc.date.accessioned | 2011-03-23T21:22:23Z | |
| dc.date.available | 2011-03-23T21:22:23Z | |
| dc.date.issued | 2010-01-26 | |
| dc.description.abstract | Keys to getting the masses to be fish and water-friendly: 1. Be clear about your real goal - Bennett’s Hierarchy. 2. You don’t need to reach EVERY person – Roger’s Diffusion of Innovation. 3. Remember that humans change one step at a time - Outreach Continuum & Stages of Change. 4. ID Target Audience, Benefits, Barriers - Social Marketing. | en_US |
| dc.description.sponsorship | Snohomish County Surface Water Management's Stewardship & Education Team. Watershed Education Program. | en_US |
| dc.identifier.uri | http://hdl.handle.net/1773/16396 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Washington Water Center | en_US |
| dc.subject | behavior change | en_US |
| dc.subject | behavior modification | en_US |
| dc.subject | motivation | en_US |
| dc.subject | objectives | en_US |
| dc.subject | audience analysis | en_US |
| dc.subject | outreach | en_US |
| dc.subject | audience involvement | en_US |
| dc.subject | water | en_US |
| dc.subject | environmental education | en_US |
| dc.title | Changing Social Norms to Improve Water Quality: Getting the Masses to Choose Fish and Water Friendly Actions | en_US |
| dc.type | Presentation | en_US |
| dc.type | Recording, oral | en_US |