Fostering Belonging at Latino Cultural Institutions

Abstract

Current research on the experiences of Latino Museum visitors has been done on their experiences at non-Latino cultural institutions. Results from this literature shows that Latino visitors are feeling excluded or alienated at these cultural institutions. In an attempt to fill a gap in Latino audience research, this article discusses a multi-case study focused on how Latino cultural institutions foster belonging for Latino visitors. The findings reveal that Latino cultural institutions develop relevance in their communities by offering services and opportunities tailored to Latino community members' needs. These institutions actively embrace Latino culture through language inclusivity, staff diversity, and community engagement, mirroring the values and experiences of their target audience. By positioning themselves as community hubs, they redefine the museum concept, offering non-traditional programming, and advocating for local and national issues alongside their community. This approach creates reciprocal relationships, wherein visitors feel a sense of identity and social capital within the institution. The article calls for further research into the practices of affinity museums and their potential replication in larger cultural institutions to enhance the sense of belonging for marginalized communities. By investing in collaborative research efforts, cultural institutions can evolve to better reflect and serve the diverse communities they represent.