How the Public Perceives Forestry (and Why It Matters)

Abstract

Partial Abstract: This paper examines public perceptions of forestry — including how they are formed, what factors influence them, what some of the current perceptions of forestry in the Northwest are, and the implications for the forest conversion issue. One of the main concepts reviewed is that of social acceptability, which describes a judgment process in which individuals compare alternatives and decide which is the most acceptable practice or condition.