The State of Glo's Social Networks: A Multi-Network Analysis
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Ball, Ashley; Underhill, Lara; Walker, Derek
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University of Washington Department of Communication
Abstract
This essay presents an analysis and comparison of the Facebook and Twitter networks of the beauty and fashion site Glo (glo.msn.com). In what follows, we examine the state of each network via network graphing analysis, noting similarities and differences in the way they function, and recommend strategies for Glo going forward based on our investigations.