How the XBOX went 360: An Overview of Xbox’s International Markets and Transnational Production

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Hong, Samuel
King, Bradley
Nguyen, Cuong
Schmuck, Robert
Smith, Aaron
Wilber, Mark
Worden, Candice Joy

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This group of seven students admirably traversed the vast resources of a variety of libraries on campus to produce two excellent projects, a written report and a DVD film. Their essays clearly reflected their growth through the research process. For example, one essay describes the process of going from a frustrating Google search to seeking help from colleagues and librarians, learning about what they called "priceless tools." The group’s paper provides a history of Microsoft as a video game developer by examining the integrated, globalized plan of production, marketing and design of Xbox 360 in the process of becoming a transnational commodity. The paper reveals attributes of the technology involved in the development of Xbox 360 as part of its focus.

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2006 Library Research Award for Undergraduates winner.

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