Gender Socialization and Stereotyping in Kids' Clothing

Abstract

Taking a child to buy clothes and accessories should be an effortless and enjoyable time. However, today producers have managed to push gender socialization and gender stereotypes on children through the messages printed on everyday essentials. The gender stereotypes being introduced to children are harmful for their development as growing individuals of society. Luckily, companies are stepping up and getting rid of "gendered clothing" and introducing more gender neutral and "genderless" options for children that allow them freedom and creativity when creating their own individual identity and image.