Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?

Files

social marketing handout.pdf (68.56 KB)

Date

2006-11-28

relationships.isAuthorOf

Lee, Nancy

Journal Title

Journal ISSN

Volume Title

Publisher

University of Washington Water Center

Abstract

Lee will introduce social marketing. She will review issues that can benefit from social marketing. She will present steps to follow in the planning process, and outline 12 principles for success.

Description

Keywords

social marketing, audience involvement, objectives, planning, audience assessment, message assessment, program evaluation, behavior modification, behavior change, water

Citation

URI

http://hdl.handle.net/1773/16497

DOI

Collections

The Water Center