Social Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?

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dc.contributor.authorLee, Nancy
dc.date.accessioned2011-04-20T20:43:38Z
dc.date.available2011-04-20T20:43:38Z
dc.date.issued2006-11-28
dc.description.abstractLee will introduce social marketing. She will review issues that can benefit from social marketing. She will present steps to follow in the planning process, and outline 12 principles for success.en_US
dc.description.sponsorshipSocial Marketing Services, Inc.en_US
dc.identifier.urihttp://hdl.handle.net/1773/16497
dc.language.isoen_USen_US
dc.publisherUniversity of Washington Water Centeren_US
dc.subjectsocial marketingen_US
dc.subjectaudience involvementen_US
dc.subjectobjectivesen_US
dc.subjectplanningen_US
dc.subjectaudience assessmenten_US
dc.subjectmessage assessmenten_US
dc.subjectprogram evaluationen_US
dc.subjectbehavior modificationen_US
dc.subjectbehavior changeen_US
dc.subjectwateren_US
dc.titleSocial Marketing: What is it? Why is it so Hard? What are Principles to Make it Easier?en_US
dc.typePresentationen_US

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