Corporate Philanthropic Disaster Response in the Eyes of a Filipino Entrepreneur

Abstract

Catastrophic disasters have become more frequent and demand more resources yet corporate disaster response is not part of the mainstream corporate social responsibility activities of an organization. As such, disaster response is ad-hoc and unorganized. For greater effectiveness, organizations are called upon to share their core competencies in a more coordinated manner. However, to do this, corporate boards should be morally convinced to participate in such endeavors.