A Feasibility Analysis of Parcel B-4-24 Development Project in Huaihua City, China

Abstract

This study examines the potential feasibility of the proposed development for the Parcel B-4-24 in Huaihua City, Hunan Province, China. This study reviews and compares academic real estate development principles, previous feasibility studies, and recent feasibility case studies for the United States and China. The feasibility analysis process and financial model are designed based on literature reviews and are altered according to local data and source availability, as well as the client’s requests. The comparison with literature reviews and feasibility study results is made to discuss the difference between the actual practicing feasibility analysis and the literature review’s suggestion. The feasibility analysis of this study indicates a potential estimated profit margin of 16%, which was reported to the client who made the decision that this project should move forward. The client is Shan He Real Estate (SHRE), a local development company of Huaihua City, China. This study was initially assigned as a professional project to conduct a feasibility analysis on the development proposal, which later evolved as a thesis that combines the work of academic literature review and practical feasibility analysis. This study also contributes an English-Chinese Glossary on Real Estate Development Issues and Concepts for related cross- culture studies (see Appendix J).